Digital Transformation is the impact of digital on organizations.
- the customer experience; therefore the external communications functions of the organization
- the business operations: therefore the internal communications and decision making of the organization
- the entire organization; therefore the transformation strategy must be holistic and inclusive of all segments and functions.
In recognizing the disruption --challenges and opportunities- in the digital marketplace, the C-suite needs to prepare their team and then their organization for the step –by-step transformation of the organization. Managing Digital Transformation includes a total relook at the organization’s business model and how it is designed, operates and implements.
“You must think of your company as part of a dynamic ecosystem of value that connects digital resources inside and outside the company as needed to compete. You must harness digital technologies, both to deliver a superior customer experience and to drive the agility and operational efficiency you need to stay competitive. Forester report Become A Digital Business
Let’s begin with the Strategic Priorities for digital transformation
Now the C-suite has determined its priorities, it needs to develop a strategy that has agreement from their team and buy in across the organization. They implement best practices .
Digital transformation action strategies-
To design a digital transformation strategy, the C suite can use the Path to Digital Integration to serve as the outline .