Who we are

As organizational & digital change agents, we work to improve efficiency, enhance the employee and customer experience, and foster collaboration.

Focused on sustainable results in disruptive environments




What We Do

Envigor guides executives to prepare their organizations for change, while aligning values and core purpose with strategies to develop a competitive advantage in the digital marketplace.


Values & Purpose Alignment

Often, values are merely words on a wall or webpage. We work with senior management, employees, and customers to determine if your company’s values and purpose are consistently scaled across the organization. The alignment of values & purpose creates the company culture, optimizing the employee & customer experience. It generates productive & stable employees and satisfied & engaged customers.

Executive Development

In the digital age fraught with change, the executive’s leadership role is magnified and complex. This is often a lonely place where support and consultation are critical for progress. The skills necessary to be a great leader are not all taught in business school, nor does a certain career track ensure you are prepared. Dynamic leadership requires practice and unquenchable thirst for self-improvement. We offer one-on-one confidential consultations for executives to refine and develop the leadership skills necessary to thrive in the digital age.

Comprehensive Digital Assessment

The road to becoming a Digitally Integrated Organization begins with understanding and evaluating your level of digital integration. It all begins with a Comprehensive Digital Assessment to determine your company’s digital strategy. Beyond your website, Facebook page, and email marketing, is your company using digital to create employee and customer brand champions? Is your business harnessing the power of digital to show your values & purpose in practice? Our thorough assessment process shows what your firm is doing that adds value, what is a waste of time, and what more needs to be done to engage employees and customers across generations.

Digitally Integrated Organization

Beyond social business is the Digitally Integrated Organization (DIO). It combines digital technology and digital marketing strategy with core human values to generate abundance for all stakeholders – its employees, shareholders, customers, and community. It is differentiated from social business in terms of its intentions and projected results. The DIO considers both internal and external efficacy, but also organizational values and long-term sustainability, as the guiding criteria of all actions. With a mandate that reaches beyond just a social mission, the DIO integrates digital technology and marketing strategy with core values to drive organizational goals that lead to sustainable outcomes for both the organization and its stakeholders. The DIO is a learning organization, facilitating an interconnected way of thinking, collaborating, and innovating, continuously transforming itself to meet new challenges. We help your firm create and implement a Digital Transformation Strategy to become a DIO and serve a multi-cultural, multi-generational, and multi-mindset employee and consumer base.

Culture Discovery & Integration

Creating a company culture which develops employee & customer champions of an organization’s purpose, can be riddled with obstacles. Culture discovery gives insights as to the current culture from the very top of your organization, throughout the hierarchy, and through to the culture of your customer base. Culture integration gives your firm pragmatic strategies for bringing down barriers and integrating your business values in all actions, strategies, and tactics. We help you create a culture which communicates and resonates across generations.

Leadership Acquisition & Development

It’s all about PEOPLE. In the digital age, there is a strong demand for talented leaders with a values-oriented digital mindset who can address opportunities and challenges facing the organization. These leaders can be developed internally or acquired. Attracting, vetting, and training the right talent is essential to sustaining your organization. Finding the best employees is more than simply casting a wide net. Human resources must utilize best practices to acquire talent with the right skills, digital mindset, and behavioral based competencies. We help highly capable individuals refine their tactical and management skills to strategically lead your company in the digital age.


Values & Purpose Alignment

Often, values are merely words on a wall or webpage. We work with senior management, employees, and customers to determine if your company’s values and purpose are consistently scaled across the organization. The alignment of values & purpose creates the company culture, optimizing the employee & customer experience. It generates productive & stable employees and satisfied & engaged customers.

Executive Development

In the digital age fraught with change, the executive’s leadership role is magnified and complex. This is often a lonely place where support and consultation are critical for progress. The skills necessary to be a great leader are not all taught in business school, nor does a certain career track ensure you are prepared. Dynamic leadership requires practice and unquenchable thirst for self-improvement. We offer one-on-one confidential consultations for executives to refine and develop the leadership skills necessary to thrive in the digital age.

Comprehensive Digital Assessment

The road to becoming a Digitally Integrated Organization begins with understanding and evaluating your level of digital integration. It all begins with a Comprehensive Digital Assessment to determine your company’s digital strategy. Beyond your website, Facebook page, and email marketing, is your company using digital to create employee and customer brand champions? Is your business harnessing the power of digital to show your values & purpose in practice? Our thorough assessment process shows what your firm is doing that adds value, what is a waste of time, and what more needs to be done to engage employees and customers across generations.

Digitally Integrated Organization

Beyond social business is the Digitally Integrated Organization (DIO). It combines digital technology and digital marketing strategy with core human values to generate abundance for all stakeholders – its employees, shareholders, customers, and community. It is differentiated from social business in terms of its intentions and projected results. The DIO considers both internal and external efficacy, but also organizational values and long-term sustainability, as the guiding criteria of all actions. With a mandate that reaches beyond just a social mission, the DIO integrates digital technology and marketing strategy with core values to drive organizational goals that lead to sustainable outcomes for both the organization and its stakeholders. The DIO is a learning organization, facilitating an interconnected way of thinking, collaborating, and innovating, continuously transforming itself to meet new challenges. We help your firm create and implement a Digital Transformation Strategy to become a DIO and serve a multi-cultural, multi-generational, and multi-mindset employee and consumer base.

Culture Discovery & Integration

Creating a company culture which develops employee & customer champions of an organization’s purpose, can be riddled with obstacles. Culture discovery gives insights as to the current culture from the very top of your organization, throughout the hierarchy, and through to the culture of your customer base. Culture integration gives your firm pragmatic strategies for bringing down barriers and integrating your business values in all actions, strategies, and tactics. We help you create a culture which communicates and resonates across generations.

Leadership Acquisition & Development

It’s all about PEOPLE. In the digital age, there is a strong demand for talented leaders with a values-oriented digital mindset who can address opportunities and challenges facing the organization. These leaders can be developed internally or acquired. Attracting, vetting, and training the right talent is essential to sustaining your organization. Finding the best employees is more than simply casting a wide net. Human resources must utilize best practices to acquire talent with the right skills, digital mindset, and behavioral based competencies. We help highly capable individuals refine their tactical and management skills to strategically lead your company in the digital age.




Connecting you to Multi-Generational stakeholders


Our Team




Sam Rasoul

With two decades of management experience with both for-profits and non- profits, Sam Rasoul delivers pragmatic solutions for organizations facing disruption and change in the Digital Age. His experiences as a millennial, Entrepreneur, Chief Financial Officer, and Chief Operating Officer, enable him to provide you with a holistic view of your company, helping you understand your company’s dynamics, identify opportunities and barriers, and deliver people-centered solutions for organizational change. Whether working abroad with United Nations agencies and government leaders, or locally as a Virginia State Legislator, Sam builds trust with and listens to team members who have a shared vision and he works with all stakeholders across generations to optimize the employee and customer experience.


Ira Kaufman

Ira’s 35 years of marketing experience span three worlds – business, non-profit, and education. Earning his PhD in marketing from Northwestern’s Kellogg School of Management, he advanced initiatives in social marketing with Professor Philip Kotler. As Executive Director of Legacy International, Ira developed a cultural sensitivity by integrating values and sustainability into workshops on marketing strategy in Asia and the Middle East. He taught digital marketing at the senior executive programs of Kellogg and Virginia Tech, and currently is designing innovative courses on digital marketing and social entrepreneurship at Lynchburg College School of Business and Economics. As a digital strategist and author, he helps companies ranging from multinationals to start-ups with their social branding and integrated digital marketing and transformation strategies. His latest book, Digital Marketing: Integrating Strategy and Tactics with Values, provides an essential handbook for digital transformation.


Chris Horton

Chris Horton is a content creator, a digital strategist, and an avid tech enthusiast. Chris has written hundreds of blogs and numerous ebooks on various topics related to digital marketing, including SEO, inbound, content, social, mobile, apps, digital branding and PR, Internet trends, and digital transformation. He has co-authored, Digital Marketing: Integrating Strategy and Tactics with Values, provides an essential handbook for digital transformation. His work has been widely syndicated on leading marketing and technology blog directories, including Technorati, Social Media Today, and Business2Community.

Sam Rasoul

With two decades of management experience with both for-profits and non- profits, Sam Rasoul delivers pragmatic solutions for organizations facing disruption and change in the Digital Age. His experiences as a millennial, Entrepreneur, Chief Financial Officer, and Chief Operating Officer, enable him to provide you with a holistic view of your company, helping you understand your company’s dynamics, identify opportunities and barriers, and deliver people-centered solutions for organizational change. Whether working abroad with United Nations agencies and government leaders, or locally as a Virginia State Legislator, Sam builds trust with and listens to team members who have a shared vision and he works with all stakeholders across generations to optimize the employee and customer experience.

Ira Kaufman

Ira’s 35 years of marketing experience span three worlds – business, non-profit, and education. Earning his PhD in marketing from Northwestern’s Kellogg School of Management, he advanced initiatives in social marketing with Professor Philip Kotler. As Executive Director of Legacy International, Ira developed a cultural sensitivity by integrating values and sustainability into workshops on marketing strategy in Asia and the Middle East. He taught digital marketing at the senior executive programs of Kellogg and Virginia Tech, and currently is designing innovative courses on digital marketing and social entrepreneurship at Lynchburg College School of Business and Economics. As a digital strategist and author, he helps companies ranging from multinationals to start-ups with their social branding and integrated digital marketing and transformation strategies. His latest book, Digital Marketing: Integrating Strategy and Tactics with Values, provides an essential handbook for digital transformation.

Chris Horton

Chris Horton is a content creator, a digital strategist, and an avid tech enthusiast. Chris has written hundreds of blogs and numerous ebooks on various topics related to digital marketing, including SEO, inbound, content, social, mobile, apps, digital branding and PR, Internet trends, and digital transformation. He has co-authored, Digital Marketing: Integrating Strategy and Tactics with Values, provides an essential handbook for digital transformation. His work has been widely syndicated on leading marketing and technology blog directories, including Technorati, Social Media Today, and Business2Community.

Guiding You To Create A Digitally Integrated Organization




The Envigor Journal


Digital Disruption

As digital disrupts traditional business models, companies entering the digital marketplace will experience digital transformation in different ways. One scenario would be the following. First, they will add a Facebook page or website to their TV commercial or print add.

Managing Digital Transformation

Digital Transformation is the impact of digital on organizations. Digitization transforms: the customer experience; therefore the external communications functions of the organization

Eight Management Tips

1) BAD APPLE. Business decisions are tough, but act quickly with acidic personalities. Making a change is difficult, but you must be fair to everyone on the team. Make bold moves! 2) Give Purpose, Not a Job. PURPOSE is higher-up on Maslow's Hierarchy of Needs. A Job is a paycheck. A Career is a long-term paycheck. Today's workforce demands purpose.



Contact Envigor



O: 540-904-6905 C: 540-312-9449 A: 3027 Peters Creek Rd. Roanoke, VA 24019

Please contact us to learn more or to schedule a free private breakthrough session.