Often, values are merely words on a wall or webpage. We work with senior management, employees, and customers to determine if your company’s values and purpose are consistently scaled across the organization. The alignment of values & purpose creates the company culture, optimizing the employee & customer experience. It generates productive & stable employees and satisfied & engaged customers.
In the digital age fraught with change, the executive’s leadership role is magnified and complex. This is often a lonely place where support and consultation are critical for progress. The skills necessary to be a great leader are not all taught in business school, nor does a certain career track ensure you are prepared. Dynamic leadership requires practice and unquenchable thirst for self-improvement. We offer one-on-one confidential consultations for executives to refine and develop the leadership skills necessary to thrive in the digital age.
The road to becoming a Digitally Integrated Organization begins with understanding and evaluating your level of digital integration. It all begins with a Comprehensive Digital Assessment to determine your company’s digital strategy. Beyond your website, Facebook page, and email marketing, is your company using digital to create employee and customer brand champions? Is your business harnessing the power of digital to show your values & purpose in practice? Our thorough assessment process shows what your firm is doing that adds value, what is a waste of time, and what more needs to be done to engage employees and customers across generations.
Beyond social business is the Digitally Integrated Organization (DIO). It combines digital technology and digital marketing strategy with core human values to generate abundance for all stakeholders – its employees, shareholders, customers, and community. It is differentiated from social business in terms of its intentions and projected results. The DIO considers both internal and external efficacy, but also organizational values and long-term sustainability, as the guiding criteria of all actions. With a mandate that reaches beyond just a social mission, the DIO integrates digital technology and marketing strategy with core values to drive organizational goals that lead to sustainable outcomes for both the organization and its stakeholders. The DIO is a learning organization, facilitating an interconnected way of thinking, collaborating, and innovating, continuously transforming itself to meet new challenges. We help your firm create and implement a Digital Transformation Strategy to become a DIO and serve a multi-cultural, multi-generational, and multi-mindset employee and consumer base.
Creating a company culture which develops employee & customer champions of an organization’s purpose, can be riddled with obstacles. Culture discovery gives insights as to the current culture from the very top of your organization, throughout the hierarchy, and through to the culture of your customer base. Culture integration gives your firm pragmatic strategies for bringing down barriers and integrating your business values in all actions, strategies, and tactics. We help you create a culture which communicates and resonates across generations.
It’s all about PEOPLE. In the digital age, there is a strong demand for talented leaders with a values-oriented digital mindset who can address opportunities and challenges facing the organization. These leaders can be developed internally or acquired. Attracting, vetting, and training the right talent is essential to sustaining your organization. Finding the best employees is more than simply casting a wide net. Human resources must utilize best practices to acquire talent with the right skills, digital mindset, and behavioral based competencies. We help highly capable individuals refine their tactical and management skills to strategically lead your company in the digital age.